What Does Brickonomics Do?
Brickonomics helps LEGO fans, builders, collectors, and resellers find the best possible prices on LEGO sets and parts. We combine data from multiple online retailers and marketplaces and apply advanced optimization algorithms to help you save time and money.
Whether you are:
- Building a custom MOC and need thousands of parts at the lowest cost,
- Hunting for discounts on official LEGO sets,
- Tracking price drops over time,
- Managing a wishlist with automatic alerts, or
- Running a small part-selling business,
Brickonomics gives you the tools and insights to make smarter buying decisions. Instead of manually comparing dozens of stores, you get clear aggregation of information.
Who Is Brickonomics For?
Brickonomics is designed for anyone who wants to buy LEGO more efficiently:
- MOC Builders – Optimize large part orders and reduce build costs.
- Collectors – Track rare and retired sets.
- Parents & Gift Buyers – Find the best deals quickly.
- Resellers & Part Sellers – Identify profitable opportunities.
- AFOLs – Make informed purchasing decisions based on real data.
No matter your experience level, Brickonomics helps you spend less and build more.
History
Brickonomics was founded in 2023 by me, Mark Bouwman, the sole programmer behind this website. It all started a year earlier in 2022. As a computer science PhD student I was short on cash but not short of knowledge of optimisation algorithms. I wanted to get into the MOC building hobby but was frustrated by the limited part buying optimisation options. As a hobby project I started working on my own algorithm. My initial attempts were way too slow to be of any practical use, but after half a year of programming in my spare time I finally got a first fully functional prototype. To my own amazement the tool was able to save me hundreds of euros on larger MOCs. Immediately I knew I needed to make this tool publicly available and started working on a proper web interface. By now, the algorithm is used hundreds of times a day. Partly directly on Brickonomics and partly via our cooperation with Brick Owl through their auto-select tool.
Since 2025 we also provide our price comparison tool for official LEGO sets.
Looking Ahead
Future development focuses on:
- Expanding retailer coverage
- Adding insights in minifigure pricing and availability
- Adding other analytics and visualization tools
- Integrating other community-driven features
User feedback plays a central role in shaping the platform. We actively listen to builders and collectors to ensure Brickonomics grows in the right direction.
Get in Touch
Have feedback, ideas, or questions? We would love to hear from you.
Visit our contact page or reach out through the community channels to help shape the future of Brickonomics.
Happy building!